Meet Elizabeta Ivonciene

Learn about THE Piece of Cake aCCOUNTANT
Piece of Cake Accounting offers expert business accounting services for small businesses, SMEs and established organisations.

We do it all.
ABOUT piece of cake accounting

Our Approach

Focussed on more than just figures

We believe that every size of the business deserves the same treatment and to truly understand their numbers in order to help them to achieve their personal goals.

We are passionate about helping businesses to be more profitable, by implementing efficient systems and by providing clarity about the best next steps for any business, based on accurate and reliable figures.

Without those numbers…nothing is a piece of cake.

Our Mission

To simplify financial support and guidance.

To expedite growth, success and security.

Meet Elizabeta Ivonciene

The Expert Business Accountant 

Elizabeta has over 20 years of experience as an accountant. She has worked with a range of businesses of all sizes and at varying stages of development, from start-up to big growth plans and through to supporting the winding down, passing on and exits.

Elizabeta is not your typical accountant. Not only does she have all of the qualifications and experience, she has also committed to a lifetime of ongoing personal and professional development. She is a:

  • qualified AAT accountant
  • 'Profit First' trained professional
  • Guide Dog UK Puppy Trainer and Raiser 
  • Certified coach


Why we are different…

We go beyond the traditional role of an accountant to become your dedicated finance partner and expert guide. Our mission is to transform your financial figures into a clear strategy for success, ensuring your business supports the life you want – personally, professionally, and financially.
Holistic, growth-focussed approach
We look at your entire business, not just your tax return. Our focus is squarely on growth, helping you expand effectively and ensuring your financial strategy is deeply aligned with your personal and professional ambitions. We believe your business should amplify what you want out of life.
Emphasis on clarity and efficient systems
Our core mission is to simplify financial support and guidance. We deliver this promise alongside ensuring you have complement clarity, as well as helping you implement the right systems and processes to ensure maximum efficiency. We take the complexity out of your finances, so you can run your business your way.
Proactive financial mentoring
Elizabeta Ivonciene is not your typical accountant. With a wealth of experience, she also trained as a Profit First professional and has actively studied coaching and mentoring. This enables us to offer services that include comprehensive financial mentoring and guidance, empowering you to make confident, informed decisions.
Translation of “just numbers” to strategic action
We don't hand you a confusing spreadsheet and walk away. We are committed to sitting down with you to discuss your figures and to translate the story they tell. By understanding the real-world implications of your financial data, you gain the clarity needed to make strategic decisions for profitable pathways.

Get in touch


Now you know a bit more about us, we’d love to learn more about you. 

Importantly, tell us what you want your business to become
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